Sainsburys Credit Card News

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The Sainsbury Credit card is popular for being one of the very few credit card companies that offer 0% interest on new purchases in an introductory period that lasts as long as ten months. In fact in a financial atmosphere where lenders are busy hiking their interest rates, Sainsbury’s reduced rates offer acts as a much needed relief.

Sainsbury Credit Cards offers 0% on purchases for 10 months, with balance transfers charged at 5.94% a year for the lifetime of balances transferred in the first six months (the typical rate after that is 15.9%). In fact it is one of the very few lenders that offer interest rate lower than 6%. This has made the Sainsbury Credit Card one of the leading lenders in recent years. This has given rise to the need of software that could provide effective management solutions for customer selection and communication.

For this reason the Sainsbury bank has tied up with Unica’s Affinium Campaign to manage its huge customer database. The head of customer analysis at Sainsbury’s Bank, Mike Boyle, says: “We have a database of around 2 million Sainsbury’s Bank customers. Affinium will enable us to better consolidate and analyse the needs of our current and potential customers to deliver our comprehensive range of products and propositions selectively and in the right context for the customer.”

“We chose Unica following an extensive vendor review against detailed business and technical evaluation criteria. We were using a third make the right offering to the right customer at the right time. Party data house but that didn’t allow us to use our data most effectively - we could only execute campaigns on a monthly basis. With Affinium we can contact people with relevant offers at just the right time.”

A survey conducted by IBM Business Consulting Services implies that supermarket banks are placed in an advantageous situation by virtue of their existing relationship with the supermarket customers. This enables them to strengthen their market hold over in the traditional financial services, as long as they can manage their existing customers. In an estimated market of 14 millions, Sainsbury financial services has a great chance on utilizing this online customer influx. But this needs excellent customer service and that is where Unica comes in. According to Carol Meyers, the Unica head of marketing
“Sainsbury’s Bank is well positioned to capitalise on this expansion with a dedication to excellent customer service. Affinium will further equip the company to meet growing customer demands and deliver offers and marketing messages when they are most needed.”