PayPerPost.com - My take

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The second post in the Mungo Money blog and the first proper post in the Cache Money category.

Today I stumbled across Calacanis.com. Id heard about this guy before but could never figure out how to spell his name. So anyway, I find a series of posts about PayPerPost.com a (in my opinion) clever idea in blog marketing.

Calcanis goes on and on about how he hopes the idea fails, how he is disgusted by the idea and how, basically, he feels as though anyone talking part in the programme should be named and shamed and expelled from the blogosphere.
A fellow anti-PayPerpost activist posts a list of PayPerPost advertisers in an effort to name and (somehow) shame; much to the appreciation of the blog owner and fellow commentors.

I take issue with this, all of it.

I think PayPerPost is a great idea. Its an idea I had myself about six months ago but without the know-how and backing I didn’t proceed with the idea.

I agree with Calcanis and his cohorts saying that PayPerPost could be more (optionally) transparent but really, “a vile and disgusting advertising method” I think not.

Now its time for me to come clean. I am an earlier adopter of PeyPerPost - I use it to advertise Mungo Money.

“Why?” I hear you gasp. Simple, its a clever marketing idea that will help to drive a small bit of traffic and earn me some Google Juice - just like TextLinkAds.com or TextlinkBrokers.com.

Text links can be bought on both of these sites for the purpose of traffic driving and obtaining more links in the search engines such as Google. Thats right, you can buy organic looking links (shocking right?!). Problem is, the more widespread the use of TextLinkAds (and similar programs) the wiser the search engines become to it and the less these links give you Juice.

So Im advertising on PayPerPost for much the same reason as the other small “outed” businesses (you’ll notice there’s no Nike or Pepsi asking bloggers to pimp their business) are; its a clever, new, advertising medium that can get our message across for little to no money and get Google Juice whilst it’s still available. We don’t have massive advertising budgets to spend on Google Adwords or media buzz, for us every user counts.

So I say to Calcanis et al, give PayPerPost a break. They’re a new business setting up in a new medium. You can see from the lists of current opportunities that small advertisers are using this service to promote their small, unique services and that big business is not flooding the blogosphere with their “dirty little message”. PayPerPost has a future in this internet medium and I, for one, wish them well.
Update: A fellow brit, with more invested, says it better than I could.

This post WAS NOT brought to you by PayPerPost.com